In today's world of slashed advertising budgets, more companies are less receptive to creative ideas that don't have hard numbers that guarantee an ROI. 

Team Metrics may say, "Companies can't afford to spend millions of dollars on an idea based on someone's gut feeling that may or may not work." 

Team Creative may argue, "The public relates to a brand based on their emotional connection with it, and that's something that only creative can offer." 

On October 26, join us from 6:00-8:30pm as our panelists will hash out the roles that metrics and creativity should or shouldn't play in an advertising campaign.

Moderator: Greg Stern – CEO of Butler, Shine, Stern & Partners

Panel:
Courtney Buechert – President at Eleven, Inc.
Justin Raveche – Director of Analytics at AKQA
David Shearer – Executive Creative Director at Publicis Modem
Doug Sweeny – Vice President of Marketing at Levi’s  

6:00-6:30- Cocktails and Networking

6:30-8:00- Panel Discussion

8:00-8:30- Q&A

Meet Our Panel:

Greg Stern

CEO of Butler, Shine, Stern & Partners (BSSP)

A founding partner of BSSP, Greg offers over 27 years of advertising and market­ing experience, both domestically and internationally. In 1993, he joined partners John Butler and Mike Shine to start Butler, Shine, Stern & Partners. In its 17 years, BSSP has grown from a start-up of 4 people to over 160 people, working with clients including RadioShack, MINI, Priceline, Greyhound, Columbia Sportswear and others. One of the largest independent agencies on the West Coast, BSSP provides highly creative, strategic and accountable solutions for its clients in the areas of advertising, strategic consulting, online marketing and web development, media planning and buying, brand identity and graphic design.

Greg has been featured in major media including CBS, ABC and NBC News, the New York Times, and the Wall St. Journal, and has guest lectured at Stanford and UC Berkeley Business Schools.  Greg sits on the boards of SFJAZZ, the 4A’s (American Association of Advertising Agencies) and Marin Horizon School.

Courtney Buechert

President of Eleven, Inc.

Courtney, a second-generation advertising San Franciscan, has worked at a number of the city's most admired agencies. He started his career at Young & Rubicam and has held senior leadership positions at Goodby, Silverstein & Partners; Anderson & Lembke; and Leagas Delaney. In 2001, Courtney became the executive vice president and general manager at McCann-Erickson. He grew the San Francisco office from a medium-size ad shop to a global communications firm, with 700 people doing business in 40 countries for Microsoft, Hewlett-Packard, Hitachi, and others.

Justin Ravache

Director of Anyltics at AKQA

Justin has been with AKQA for less than a year and has been building out the analytics group in San Francisco.   He joined from Publicis Modem / Digitas where he spent 5 years in the strategy and analytics group.  He has been the analytics lead on key accounts such as Charles Schwab, Visa, LG, Amgen, Wyeth, ServiceMaster, and PayPal.  Justin carries a strong analytical background graduating from MIT and having 5+ years of measurement and analysis experience in scientific research prior to marketing analytics.  He now focuses on the wealth of information available in the digitally and helping
our clients make smarter decisions with better data. 

David Shearer

Executive Creative Director at Publicis Modem

In the last decade, David has pioneered some of the most compelling brand experiences that have been created for the household names he has partnered with. He believes in marrying big ideas with technical savvy to create intelligent, contagious experiences that are often rich in utility. His entrepreneurial spirit is infused into everything he does and this has led to a number of global industry firsts. Whether he’s launching pixel driven brand ideas or developing strategic web platforms for global brands, this creative technophile knows how to “wow” international audiences with cutting-edge original thinking.

David’s pedigree as a strategic creative thinker has been built in London and San Francisco. He has been recognized by almost every major award ceremony with over 35 honors at Cannes Direct, Cannes Cyber Lions, One Show, Clios, New York Festivals, DMA Echo, BIMA, LIAA, International EMMA, and the John Caples awards.

More recently, David has focused much of his energy on successfully building strong creative teams or reshaping the creative product and culture of large network offices. For Ogilvy West he helped build the San Francisco team to 80 people serving five clients. After a brief period at Eleven Inc, he moved on to McCann Worldgroup where he redefined the creative team, the agency culture and tripled the client list.

Today, David is the EVP, Executive Creative Director of Pubilcis Modem in the West, based in San Francisco. 

Doug Sweeny

Vice President of Marketing Levi’s 

Doug leads Marketing for the iconic Levi’s brand. Since joining the brand in ’07, he has led the revitalization of the global brand strategy, positioning and internal culture to believe Levi’s can be great again. He launched the Go Forth marketing campaign, which has driven sales and market share to the highest growth rate in over a decade.

Prior to Levi’s, Doug was the Managing Director of TBWA\Chiat\Day’s San Francisco office and ran the global business for adidas under the umbrella of “Impossible is Nothing”. Before Chiat\Day, he was the VP Account Director leading the Saturn “Different Kind of Company. A Different Kind of Car” and EV1 campaigns at Hal Riney & Partners.

Admission:

AD2SF Members & Students: $10 with advanced ticket purchase, $15 at the door

GSFAC Members: $20 with advanced ticket purchase, $25 at the door

Non-Members: $30 with advanced ticket purchase, $35 at the door